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QUESTION: The OURCAR site has a very different format to its competitors - why is this?

ANSWER: Our market research page, which brings 1000's of returns each month, shows that 70% of site visitors have little if any real computer experience, and most find the format of database search websites rather complex, as well as very limiting. They are limiting because a prospect (after entering their postcode and often their email address) then selects a single model of car, a maximum price, and a traveling distance. He might be £25 or an extra 5 mins drive from his ideal car, yet won't be offered it! Its far from ideal, not to mention an invitation to receive lots of spam email. In marked contrast, the OURCAR format is uniquely simple and site visitors remain completely anonymous. One click on the dealers name brings up their stock list, allowing buyers to see every model, at every price - its almost as good as walking round the showroom. OURCAR is very simple to use, very effective, saves you money, and very popular!

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