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QUESTION:
We
have had a website before, that didnt live up to expectations. Why should we
think ourcar.co.uk will be any different. |
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ANSWER:
Generally
Dealers 'stand alone' websites get very little traffic. Why? well
very few are indexed by any search engines, so they remain
almost completely hidden, and, there are
simply too many of them! While a stand alone website might
be lucky to get a dozen hits in a week, the OURCAR site can get that many hits and more,
in just a few seconds.
OURCAR is a portal encompassing many websites and advertising
features, and
attracts huge amounts of traffic mainly due to its top search engine
ranking, and now its popularity with the public who need only
remember (or bookmark) one website
address to regularly visit the online showrooms of some of the
leading Dealers in one of the busiest catchment areas in the UK.
LOOK
AT IT LIKE THIS! Which does better - a shop on its own down a
side road, or one in a busy shopping centre!
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| QUESTION:
How
important is Search Engine ranking |
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Vitally
important ! !
- because most website traffic will come through search engines.
There are HUNDREDS OF millionS
of web pages on the internet dealing
with cars! - so its essential that a site is listed at the top of
its category, or it will not be found. Ourcar is at the
top (#1 in many cases!) - with no other UK car sales website coming even close to our rankings on
the major search engines across such a broad spectrum of search
criteria.
REMEMBER
THIS: If you are only getting website traffic from people that see
your website address in print media adverts it does not count
for anything. They are already potential customers, not
additional ones! Search engines bring traffic and customers that
otherwise would not have found you.
No more
emails about Search Engines
please! - you may however click HERE
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| QUESTION:
What
are the other reasons for the high traffic |
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We have
links to very important sites such as the RAC WEBSITE with its Route
Planner and motoring services, plus BBC LONDON LIVE - with
Police Traffic Cameras (Jam Cams), Traffic reports, and Met Office
UK weather reports. The OURCAR car security feature is also spotlighted by many
Motoring Clubs and organisations, all making the site
hugely popular. Amd of course visitors will bookmark or enter Dealers websites into
their favourites folder, so expect return visits!
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| QUESTION:
As
the site is already getting large volumes of traffic, do we need
to put www.ourcar.co.uk in our adverts? |
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It is clearly to your advantage to tell
prospects they can see your latest
stock listings on ourcar.co.uk, although if your advertisement readers are internet
users they will probably visit the site anyway, or find
it from a search.
They may then choose to use 'site search' to find the particular car they
want, and be given a link to your site if
you have that model listed. We do however advise the following:
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(a) |
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Put
"www.ourcar.co.uk" or better still something
more inviting such as "See our
cars at www.ourcar.co.uk" in all your adverts. |
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(b) |
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Display the website address at your
premises
so after hours callers see it - its almost like having a
24hr a day Salesman. You can also add it when you next order
business cards, letterheads and invoices etc. |
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(c) |
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Let
ourcar.co.uk do the rest! |
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All of this
can vastly increase your website traffic, and more traffic means
more sales
- guaranteed!
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SO
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Back to the second question! |
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